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Melbourne Spring Fashion Week


MSFW Highliights


MSFW Designer Highlights

MSFW Hub Highlights

MSFW Designer Insight


MSFW 2014 was the quintessential modern project. We delivered 19 individual videos covering the lead-up advertising, sponsor brand pieces and event highlights content.

In July, working with a creative theme developed by LANDOR, we wrote and produced a high-end television commercial to promote the event on Channel 7.

Bringing together a film crew of 25 people, we transformed a Melbourne city laneway into a spectacular urban garden for the shoot. This is a fine example of why we call Extropic nimble. We are at home dealing with ambitious TVC concepts and large crews as we are pulling off a two person shoot for online.

 We enjoy the challenges and rewards of both.