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Melbourne Spring Fashion Week

MSFW TVC

MSFW Highliights

MSFW BTS

MSFW Designer Highlights

MSFW Hub Highlights

MSFW Designer Insight

Overview

MSFW 2014 was the quintessential modern project. We delivered 19 individual videos covering the lead-up advertising, sponsor brand pieces and event highlights content.

In July, working with a creative theme developed by LANDOR, we wrote and produced a high-end television commercial to promote the event on Channel 7.

Bringing together a film crew of 25 people, we transformed a Melbourne city laneway into a spectacular urban garden for the shoot. This is a fine example of why we call Extropic nimble. We are at home dealing with ambitious TVC concepts and large crews as we are pulling off a two person shoot for online.

 We enjoy the challenges and rewards of both.

Credits