Transforming a CBD Laneway

Yesterday we transformed an inner city laneway into a green wonderland for our Melbourne Spring Fashion Week TVC shoot. We arrived before first light and finished up after sunset. Here I am surrounded by a very talented camera department headed up by Sherwin Akbarzadeh. That's our 1st Assistant Camera Kirk showing off his impressive cable-knit sweater.

Maria Pena and the art of storyboarding

After a few enjoyable skype sessions with Maria, who is based in Mexico, the shootboards for our Melbourne Spring Fashion Week TV spot are complete. If you get the chance, she's a pleasure to work with. We can't wait to make these into a little 30 second movie.

Maria Pena Storyboard Artist